The Surrey

Roles:

Social Media Strategy, Art Direction, Content Strategy, Creative Production

Developed the social strategy and art direction for The Surrey, a luxury hotel rooted in the culture and character of New York's Upper East Side. The approach centered on translating the property's intimate hospitality experience and neighborhood identity into a distinct editorial presence. From shaping the content strategy and visual direction to leading on-site production, the work balanced the hotel's refined interiors and understated luxury with the energy, culture, and everyday rhythms of its surroundings.

Agency: Spherical