GQ x Lexus
Roles:
Creative Strategy, Campaign Ideation, Brand Partnership Strategy, Partnership Integration
Bringing Lexus into the world of GQ's Fashion Tailgate called for an approach that connected sports, fashion, and culture. Creative strategy and partnership integration concepts were developed to bring the sponsorship to life through experiential activations, branded content, and media placements. The resulting campaign connected Lexus with GQ's audience through a series of brand moments that blended the energy of game day with the visual language of Fashion Week.
