Gainful

Roles:

Social Strategy, Creative Direction, Creator Partnership Strategy, Content Development

Shaped Gainful's social strategy around making personalized performance nutrition feel more accessible, inclusive, and community-driven. Through creative direction, creator partnerships, and content development, the work balanced education, motivation, and lifestyle storytelling to connect with audiences at different stages of their wellness journeys. The approach brought a more relatable, human perspective to the brand's performance-focused positioning.