Dear Media x Oura Ring

Roles:

Content Strategy, Distribution Strategy, Brand Partnership Strategy, Campaign Integration

For Oura Ring's partnership with Dear Media, the focus was on connecting the brand with female audiences through culturally relevant podcast programming. The content and partnership strategy aligned Oura's positioning with conversations around women's health, wellness, and lifestyle, identifying opportunities for authentic integration across the network. The approach brought the product into conversations around performance, recovery, and everyday routines in a way that felt natural to each show's audience.

Agency: Mediabrands Content Studio