Dear Media x Oura Ring

Roles:

Content and Distribution Strategy, Project Management, Creative Briefing, Partnership Management, Campaign Integration

Oura Ring, a smart ring that tracks health metrics like sleep, heart rate, and activity, aimed to grow its female demographic by driving awareness around how the product supports women’s health and lifestyle. In partnership with Dear Media, a series of ad spots were featured across leading women-focused podcasts that thematically aligned with Oura Ring’s mission—empowering people to reach their goals. Each episode explored topics relevant to women’s health and lifestyle, with Oura Ring naturally woven into the conversation, reinforcing its benefits in a way that felt authentic and purposeful.

Agency: Mediabrands Content Studio