Romer Hotels

Roles:

Social Strategy, Influencer & Partnership Strategy, Art Direction, Campaign Direction

Built a city-specific social strategy for Romer Neighborhood Hotels, balancing each property's local identity with a cohesive brand presence. The work extended into influencer partnerships and experiential programming, including a large-scale creator trip and launch event for Romer House in Hawaii. Through local collaborations, hospitality experiences, and coordinated content production, the campaign introduced the property through a community-driven lens rooted in culture and place.

Agency: Born Social