The New Yorker x BritBox
Roles:
Creative Strategy, Brand Partnership Integration, Distribution Strategy, Campaign Management
A shared appreciation for sharp humor and satire became the creative foundation for BritBox's partnership with The New Yorker. The campaign brought the brands together through a custom cartoon series by illustrator Ellis Rosen as part of BritBox's "See It Differently" platform. Creative strategy and partnership integration shaped the campaign's approach, while targeted distribution across Meta introduced British entertainment to audiences through The New Yorker's distinctive editorial voice.
