The New Yorker x BritBox
Roles:
Creative Strategy, Distribution Strategy, Project Management, Creative Briefing, Campaign Integration
Renowned for its sharp wit and iconic charm, The New Yorker’s cartoons speak to an audience that values satire and sophisticated commentary. To tap into that shared sensibility, The New Yorker partnered with BritBox to create custom cartoons as part of the “See It Differently” campaign. These original illustrations crafted by cartoonist Ellis Rosen were distributed through targeted Meta ads on Facebook and Instagram through carousel posts and a custom crown unit. The work invited audiences to explore British entertainment from a fresh perspective—uncovering unexpected gems and witty storytelling along the way.
