The New Yorker x BritBox
Roles:
Creative Strategy, Distribution Strategy, Campaign Integration, Project Management
To tap into the shared sensibility between BritBox and The New Yorker audiences, the brands partnered on a custom cartoon series as part of the “See It Differently” campaign. Original illustrations by cartoonist Ellis Rosen were distributed through targeted Meta placements across Facebook and Instagram, inviting audiences to discover British entertainment through sharp humor and satire.
