GQ Tailgate Party Presented by Lexus
Roles:
Creative Strategy, Campaign Ideation, Distribution Strategy, Project Management, Creative Briefing
Only GQ can transform the American tailgate into an unrivaled spectacle of high fashion and sport—fusing the electric energy of game day with the style of Fashion Week. As part of a Lexus partnership, this vision was brought to life by positioning Lexus as the presenting sponsor of GQ’s Fashion Tailgate, placing the brand squarely at the intersection of sports, fashion, and culture. Through three key touchpoints, Lexus was seamlessly integrated into the experience: a sleek vehicle display outside the venue designed as a photo-worthy moment, a branded photo booth that encouraged guests to capture the. moment, and tactical media that amplified GQ Tailgate content with Lexus storytelling. As presenting sponsor, Lexus received premium entitlements including exclusive auto category presence, logo inclusion throughout the event, organic Instagram coverage from GQ’s editorial team, and partner identification across all post-event press.
