Daughter

Roles:

Brand Development, Creative Direction, Social Strategy, Partnerships, Event Programming

Helped shape the brand identity and community presence of Daughter NYC, an inclusive neighborhood space rooted in connection, creativity, and shared experience. Drawing on the story behind its name and the values of its community, the work spanned brand development, social storytelling, local partnerships, and event programming. Together, these initiatives positioned Daughter as more than a café or bar, establishing it as a cultural gathering space centered on belonging and creative exchange.