Romer Neighborhood Hotels

Roles:

Social Media Strategy, Performance Analysis, Influencer Management, Art Direction, Campaign Direction, Content Production, Event Management

The social media strategy for Romer Neighborhood Hotels took a city-specific approach for each property while maintaining a cohesive brand identity across all accounts. The goal was to position the hotels as both a retreat for visitors and a hub for locals. This vision extended to the influencer strategy, which focused on partnering with individuals deeply connected to the community.

Agency: Born Social