Essex Crossing

Roles:

Social Strategy, Creative Direction, Content Development, Partnership Strategy

Positioned Essex Crossing as a vibrant mixed-use destination through a social and partnership strategy rooted in the culture and history of the Lower East Side. The work centered on building connections with local businesses, restaurants, and creative communities, using partnerships and editorial storytelling to highlight the neighborhood's distinct character. Through collaborative content and visually driven campaigns, the strategy brought together the people, places, and experiences that define Essex Crossing as a cultural and community destination.

Agency: QuallsBenson Advertising